With fierce competition for hiring developers, Wish.com needed something that would stand out and show just how incredible it is to work at one of the biggest online marketplaces in the world.
This system is explosive, inviting, and encourages the odd. Wish.com isn't interested in the boring old box of paper towels you get on amazon. They sell the weird, so they invite the weird.
This brand system reflects the internal culture at Wish.com and invites those who thrive in that same vein.