Changing People's Minds

With a drastic pivot from direct to consumer into employee healthcare, Joyable solve the biggest problem of our age: mental health.

A keen pitch for employers - when your employees are happier, they perform better. Kind of brilliant in its simplicity.

The brand system is based on the windows into emotion - our eyes. A full brand suite integrates into the product and across all channels to deliver an accessible visual style for a complex and taboo topic.