Our goal was to establish global consistency through a unified design language across data visualisation, motion graphics, photography, product interfaces, illustration, and print. Using the overarching IBM design language as a basis to build from, the design evokes the feeling of energy and positivity, mimicking the characteristics of the Watson mark.
In-Person, Virtual, Hybrid Events
The First Web3 Dev Platform
Be Your Own Boss
The Do-It-All Travel Solution
Everyone Is Creative
Making Financial Planning A Breeze
The AI For Business
Finally, Personalized Health Care
An Extraordinary Employer Brand
Rebranding The Metaverse
Helping People Change Their Minds
Brand and Motion—Simply Magic
Creating A Category Leading Brand
A Security Brand Without Swords and Shields
Flexibility VS Control
Expressive Interactions In Emotions