Jonathan
Haggard
San Francisco / Bay Area
Creative Director
Player-coach
I lead teams by working along side them. We make the road by walking together. I never want to step away from the craft of actually making things. This is how I inspire the designers around me and how I stay connected to the work itself. I believe work should be fun, so I keep it that way.
Design is one
I believe designers should be able to craft a system that expands from the form of a skyscraper down to the fork that resides in the cafeteria.
I add disparate disciplines to my skillset to be able to craft experiences with cogent threads.
Here is a list of things I weave together regardless of the type of project I’m working on.
- Brand
- Graphic Design
- UX
- Motion
- Product Design
- Psychology
- Engineering
- Music theory and arrangement
- Manual labor
- Grilling techniques
- Humor
- Emotional intelligence
- Tattooing
- Game design theory
- Snack-based scheduling
Working Methodology:
Emergent Design
I let the work tell me what it needs to be, instead of forcing my own idea.
Emergent rulesets are cultivated naturally from the core in response to execution. We learn in the same way. Our core has a few properties that are true no matter what, then we are let loose to execute that core within the world. The results that we receive from our behaviors directly modify our core and lead us to change our next execution. A new rule has emerged.
This can be done in several ways.
Research
Data
Iteration
Expression
BIG
THINKS
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15 years experience
I've worked with agencies like AKQA, Huge, Hub Strategy, MetaDesign, Emotive Brand.
I currently lead the brand design department at Gold Front.
Over the last 15 years I've worked directly with IBM, Nike, New York Philharmonic, AIGA, ABB, Blue Shield, Hub Strategy, The Oakland A’s, Linkedin, Zinch, Good Technology, Autodesk, Lunar, Joyable, Livefyre, Twitter, Raizlabs, PlusPlus, Oakland Unified School District, Hewlett Packard, Texture, Berlin&Beyond, Olympus, Adult Swim, Undrip, Urban Strategy, & Six Flags.
