Snow Software is a SaaS-based Technology Intelligence platform that gives IT and Software Asset Managers the tools they need to gain a full and up-to-date perspective on their entire technology ecosystem.
While the company had been in existence for about a decade and had achieved a good deal of success, including a spot in Gartner’s Magic Quadrant, the brand was not performing as well. Further, the existing brand was not reflective of the new CEO’s vision or the company’s migration to a platform that could enable both on-prem and cloud management.
From both a strategic and design perspective, the brand felt diffuse, unclear and most importantly, not ready for a C-Suite audience. This brand disarray was evident within the company as well. Newly centralized under a global leadership, the company was desperately in need of clear direction that only a revitalized brand could provide.