Good Technology Brand Refresh
Whenever given the opportunity to re-imagine an existing brand with current customer loyalty, there are many elements to consider. To separate Good from the rest of the enterprise B2B pack a more human, warm approach that included original photography and illustration combinations was considered. This imagery was coupled with bold, simple text to convey product value while educating the consumer on the importance of mobile security.
Brand assets developed and launched include email, landing pages, videos, animation, case studies, white papers, data sheets, webinars, banner ads and more - all utilizing a cohesive brand look and feel that brings the message directly to the forefront.
Creative Direction: Jon Anderson
Photographer: Curtis Myers
Illustrator: Catherine Perez
